CURRENT
VICE PRESIDENT, GLOBAL BRAND & CREATIVE
eXp Realty
- Leads the global creative, digital, and brand strategy
across 24 countries, managing a high-performing team
of designers and creative talent to deliver impactful,
multimedia content across print, digital, animation,
photography, and conference activation. - Spearheaded a comprehensive global brand refresh,
ensuring creative excellence while maintaining brand
integrity and positioning across all marketing initiatives. - Provides hands-on guidance and leadership to inspire
and motivate the creative team, fostering collaboration
and creativity, and delivering high-quality work that
embodies the eXp brand personality. - Oversees eXp’s web and digital strategies, including the
current redevelopment of the global website presence
ensuring a seamless user experience that aligns with the
overall brand vision. - Works closely with internal stakeholders, subject-matter
experts, content creators, and external agencies to
produce effective, insight-driven creative campaigns that
enhance the brand’s impact across earned and owned
channels. - Develops and collaborates with creative, digital, and
agent program project managers to ensure proper
workflow, capacity planning, talent alignment, and
ongoing upskilling to maintain a high standard of creative
output. - Drives innovation by anticipating industry trends,
incorporating AI and resource outsourcing to optimize
team resources, and keeping work fresh, relevant, and
cutting-edge. - Leads and manages relationships with external vendors
and agencies to deliver world-class creative solutions,
ensuring consistent collaboration and execution across
global markets. - Manages the creative and branding efforts at major
events and conferences, ensuring the eXp brand is
communicated effectively across all touchpoints. - Leverages deep expertise in the Adobe Creative Suite
(InDesign, Photoshop, Illustrator, Premiere Pro) and
Canva to execute creative work with precision and
polish. - Oversees developing, implementing, and managing a
global Canva solution brand marketing center for internal
and external stakeholders to ensure operational
efficiency. - Partners with various marketing functions to ensure
alignment of creative efforts with broader organizational
goals, continuously improving the quality of work and
ensuring a world-class brand experience.
2023 - 2024
SR. DIRECTOR, BRAND & CREATIVE
eXp Realty
2022 - 2023
CREATIVE DIRECTOR
eXp Realty
2018 - 2022
CREATIVE DIRECTOR
Charlotte Regional Visitors Authority
2017-2018
CREATIVE DIRECTOR
Capital Lighting
2016-2017
SENIOR MEDIA PRODUCER / ART DIRECTOR
Stage Stores
2012-2015
CREATIVE PRODUCTION MANAGER
Williams Sonoma
Extensive experience in building and leading creative teams
from the ground up, establishing in-house photo studios, and
driving creative strategy across a variety of industries in
leadership roles.
LEADERSHIP
CLASS 42 COHORT
CLASS 43 LEAD TEAM
Leadership Charlotte is a prestigious community leadership
program focused on developing a diverse network of leaders
dedicated to civic engagement and community service. The
program offers participants the opportunity to connect with
key decision-makers, gain in-depth knowledge of the city’s
infrastructure, and address local challenges. Emphasizing
volunteer leadership across sectors such as business,
government, and non-profits, it serves as a pipeline for
leaders committed to improving the Charlotte community. As
an alum of this program, participation facilitated access to a
network of over 2,000 leaders, providing essential
knowledge, connections, and skills to make a meaningful
impact on the community, both professionally and in
volunteer efforts.
As an inaugural board member of the first Women's Impact
Network (WIN) at eXp Realty, I am helping to shape and
guide this pioneering initiative designed to foster
empowerment, growth, and leadership for women within the
eXp Realty. The Women's Impact Network serves as a
platform for advocacy, support, and professional
development, providing resources and opportunities for
women to connect, share experiences, and advance in their
careers. Being a founding member means playing a key part
in establishing the network’s vision and objectives, driving its
programs, and helping to cultivate a culture of inclusivity and
advancement for women across the organization.
PHOTOGRAPHY
Produce and art-direct photo shoots in studio and on location for international brands across various sectors, including home decor, product, fashion, lifestyle, travel, lighting, and live events.
BEHIND THE SCENES
Actively involved in all aspects of creative production, including styling, art direction, location scouting, and talent management, ensuring seamless execution of each project.
Conceptualized and produced national commercials for brands like Charlotte Tourism and the NASCAR Hall of Fame, along with event recaps and product launch content.
VIDEO PRODUCTION
VIDEO EDITING
Edit and produce impactful reels and explainer videos in Canva, including a transformative brand glow-up launch video that redefined and elevated eXp’s previous branding, and the Women's Impact Network launch, where I serve as an inaugural board member. These projects have become cornerstones for the company's global brand refresh.
Designed complete spreads, directed and produced all photography, and copyedited each magazine and guide to ensure they were ready for both print and digital distribution.
MAGAZINE LAYOUT
Designed all spreads, produced all photography, copyedited and finalized a variety of print advertising for hyperlocal and national magazines (Garden and Gun, Southern Living).
MAGAZINE SPREADS
Worked with internal team to ideate and execute a cohesive "REDISCOVER CHARLOTTE" campaign, including an award-winning video, print and digital ads and social media.
2020 American Advertising Award Winner CRVA - Rediscover Charlotte Film, Video & Sound
360 CAMPAIGNS
Directed the creative vision and design for the SPARK NASCAR Hall of Fame style guide, focused on children and family activities, and the brand guidelines for the Bojangles Entertainment Complex. Additionally, redeveloped the global look and feel for the eXp Realty brand across 24 countries.
BRAND SYSTEMS
LET’S CONNECT.